Executive - Cross Channel Activation

Executive, Implementation & Activation

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Implementation & Activation Executive position has a crucial role within the team, providing the foundations for success for our clients. You are responsible for all aspects of campaign implementation, optimisation, monitoring, and reporting. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service and deliver against targets.

Role responsibilities:

Clients

• Establish an understanding of client challenges, objectives & initiatives.

• Help build on the agency's reputation for outstanding client service.

• Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.

• Begin developing relationships with clients at a junior level, as it relates to activation.

Product

• Engage with our media partners to build knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint.

• Engage with internal product teams including WPP Media proprietary solutions teams to ensure you have an understanding about their offerings and relevance to our clients.

• Bring innovation and creativity to the table, leveraging insights from across the market.

• Support the booking, loading, optimizing, material instruction and tracking of client media campaigns, in line with marketplace best practice processes and ways of working, applying insightful context and immaculate attention to detail throughout.

• Support the construction of insightful and progressive post analysis reports.

• Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings, account queries and monthly proforma checks.

People

• Openly communicate and collaborate with all internal key stakeholders on delivery and reporting regularly.

• Positively contribute to team meetings, leading some sections and owning follow-ups

Measures of success –

In three months:

• Gained certification on Google Ads Search, Meta, TikTok, YouTube, Bing Ads, etc.

• Familiarity with the digital media landscape, and a keen understanding of performance based digital media

• A keen understanding on the various platforms and systems which power digital media

• Keyword development – mining and cleansing of keywords

• Ad copy management – Writing ad copy, reviewing ad copy performance and provide improvisations

• Independently build and present performance analyses and optimization recommendations tailored to key client business needs, confidently identifying and showcasing growth opportunities

In six months:

• Be able to provide optimization suggestions and work with the Implementation Manager to improve campaign performance

• Be managing vendor and client relationships

• Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them

In 12 months:

• Be comfortable assisting the Implementation Manager in developing proposals and preparing search strategies in line with the overall campaign

• Be able to lead and provide strategic insights on Search matters to the brand teams you work with

• Confident in presenting to clients for your recurring updates

• Be confident in taking part in pitches whilst working together with the rest of the agency

Responsibilities of the role:

The WPP Media team adopt a collaborative and customer-centric approach in delivering highly valued and innovative solutions for our Agencies and Agencies' clients, including the activation and execution of dynamic media campaigns. Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery.

• Reporting

• Update reporting dashboards

• Present reports to clients

• Vendor management

• Work with authorised vendors to setup new accounts/campaigns and troubleshoot issues such a disapproved ads/trademark issues/etc.

• Proposal Development

• Assists manager in developing proposals by estimating search traffic, CPCs and Costs

• Finance Management

• Ensure entry into BCC (internal Finance tool)

• Ensure documentation is available and endorsed

Skills and Experience

• Positive attitude and hunger to learn – the digital space is changing rapidly and as part of the Digital Performance team we are expected to be on top of these changes

• Comfortable using Microsoft excel and manipulating dashboards – An analytical mind that is creative as well as data driven to identify trends/patterns and insights

• Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints

• In addition to demonstrated expertise in Search, candidates with a strong understanding of Social and Programmatic channels will be preferred, enabling them to identify cross-channel opportunities and apply complementary, multi-platform strategies aligned with client objectives