Advertising and Promotion Manager Resume Example
Professional resume template and tips for Advertising and Promotion Manager positions
Ready to shape brand stories and drive consumer action? As an Advertising and Promotion Manager, you orchestrate campaigns from concept to execution, blending creative strategy with analytical precision. This guide provides a clear overview of the role, detailing the daily responsibilities of planning promotional materials and collaborating with agencies. You’ll discover the essential technical tools, from Adobe Creative Suite to marketing automation platforms, and the core soft skills like persuasion and critical thinking that employers value. We also include actionable tips for highlighting this expertise on your resume. Explore the insights below to prepare your application and start building your standout resume with Mokaru.
JUSTIN LEWIS
Professional Summary
Advertising and Promotion Manager with 8+ years of experience in B2C retail, increasing campaign-driven sales by 34% for a national brand. Proficient in Google Analytics, Salesforce, and managing cross-functional initiatives with agencies and sales teams.
Skills
Experience
- Strategically coordinated cross-departmental teams using critical thinking to launch a multi-channel campaign that increased market share by 18% within one fiscal year
- Directed the annual $2M+ advertising budget, utilizing Salesforce for ROI analysis to optimize media spend and achieve a 22% improvement in cost-per-acquisition
- Led creative development and social perceptiveness to refine brand messaging, resulting in a 30% increase in positive social media sentiment across Facebook and other platforms
- Managed the end-to-end production of promotional videos using Adobe After Effects, enhancing product launch engagement by 40% compared to previous campaigns
- Owned the planning and execution of a regional promotion, leveraging Google Analytics data to adjust strategy and exceed sales targets by 15%
- Collaborated with sales and graphic arts departments using Microsoft Office software to synchronize materials, improving campaign launch efficiency by 25%
- Supported senior managers by compiling performance reports in Microsoft Excel and PowerPoint, enabling data-driven discussions in weekly coordination meetings
- Assisted in editing advertising copy and scripts, applying strong writing and reading comprehension skills to ensure all materials met brand specifications
- Executed media dissemination tasks using Microsoft Outlook for coordination, successfully distributing promotional material to 50+ targeted outlets
Education
Certificates
- Google Analytics Individual Qualification
- Salesforce Certified Marketing Cloud Consultant
- Professional Certified Marketer
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What does a Advertising and Promotion Manager do?
A Advertising and Promotion Manager performs various tasks on a daily basis. Here are the core responsibilities you can expect in this role:
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
What skills do you need as a Advertising and Promotion Manager?
Employers hiring for Advertising and Promotion Manager positions look for candidates with a strong combination of technical and soft skills. Here are the most important skills to highlight on your resume:
What knowledge areas are important for a Advertising and Promotion Manager?
Beyond skills and tools, employers value candidates with deep knowledge in these areas. Consider highlighting relevant coursework, certifications, or experience:
How do I write a great Advertising and Promotion Manager resume?
Creating an effective Advertising and Promotion Manager resume requires focusing on what employers in the Management sector value most.
Use relevant keywords
ATS systems scan for specific terms. Include these keywords naturally throughout your resume:
Quantify your impact
When describing how you "plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies", include metrics like percentages, team sizes, budgets, or project scope to demonstrate real results.
Showcase technical proficiency
Highlight hands-on experience with Google Analytics, Salesforce software, Microsoft Outlook and any sales and marketing certifications that validate your expertise.
Match the experience level
For Advertising and Promotion Manager roles, employers typically expect usually requires a 4-year bachelor's degree. Highlight matching qualifications prominently at the top of your resume.
Example bullet points
Here are some strong bullet points you could adapt for your Advertising and Promotion Manager resume:
- Strategically coordinated cross-departmental teams using critical thinking to launch a multi-channel campaign that increased market share by 18% within one fiscal year
- Directed the annual $2M+ advertising budget, utilizing Salesforce for ROI analysis to optimize media spend and achieve a 22% improvement in cost-per-acquisition
- Led creative development and social perceptiveness to refine brand messaging, resulting in a 30% increase in positive social media sentiment across Facebook and other platforms
How to use AI to improve your Advertising and Promotion Manager resume
AI tools like ChatGPT can be incredibly helpful when crafting your Advertising and Promotion Manager resume. They can help you brainstorm achievements, rephrase bullet points for impact, identify missing keywords, and tailor your content to specific job descriptions.
However, AI is not perfect. Always proofread the output carefully. AI can sometimes make factual errors, use generic language, or miss the nuances of your specific experience. Think of AI as a helpful assistant, not a replacement for your own judgment.
AI Resume Prompt
You are a senior recruiter with 15+ years of experience in technical hiring and resume optimization. You have reviewed thousands of resumes for Advertising and Promotion Manager positions and know exactly what hiring managers and ATS systems look for.
Your task:
Analyze my resume for a Advertising and Promotion Manager position and provide concrete, actionable feedback to maximize my chances.
Job description:
[paste the job description here]
Provide feedback on the following:
- Match analysis: Which requirements from the job description ARE and ARE NOT reflected in my resume?
- Quantification: Which bullet points lack concrete numbers/metrics? Provide examples of how I can rewrite them.
- Keywords: Which technical terms from the job description (such as Google Analytics, Salesforce software, Microsoft Outlook, etc.) are missing or could be more prominent?
- Impact statements: Rewrite my 3 weakest bullet points using the STAR format (Situation, Task, Action, Result)
- ATS optimization: What adjustments will increase my score in Applicant Tracking Systems?
- Priorities: Give me a top-5 of changes that will make the biggest difference, ranked by impact.
Be direct and critical - I want honest feedback, not compliments.
Why use Mokaru instead? At Mokaru, we have invested extensive research into our AI prompts and continuously update them based on recruiter feedback and ATS testing. Our AI resume builder handles the complexity for you: optimizing for ATS systems, matching job descriptions, and ensuring professional formatting, so you can focus on landing interviews.
Advertising Director Resume Example
Looking for a Advertising Director resume instead? The skills and experience are very similar to a Advertising and Promotion Manager. Here is an example you can use as inspiration:
FRANK COLE
Summary
Advertising and Promotion Manager with 8+ years of experience in B2C retail, increasing campaign-driven sales by 34% for a national brand. Proficient in Google Analytics, Salesforce, and managing cross-functional initiatives with agencies and sales teams.
Skills
Experience
- Strategically coordinated cross-departmental teams using critical thinking to launch a multi-channel campaign that increased market share by 18% within one fiscal year
- Directed the annual $2M+ advertising budget, utilizing Salesforce for ROI analysis to optimize media spend and achieve a 22% improvement in cost-per-acquisition
- Led creative development and social perceptiveness to refine brand messaging, resulting in a 30% increase in positive social media sentiment across Facebook and other platforms
- Managed the end-to-end production of promotional videos using Adobe After Effects, enhancing product launch engagement by 40% compared to previous campaigns
- Owned the planning and execution of a regional promotion, leveraging Google Analytics data to adjust strategy and exceed sales targets by 15%
- Collaborated with sales and graphic arts departments using Microsoft Office software to synchronize materials, improving campaign launch efficiency by 25%
- Supported senior managers by compiling performance reports in Microsoft Excel and PowerPoint, enabling data-driven discussions in weekly coordination meetings
- Assisted in editing advertising copy and scripts, applying strong writing and reading comprehension skills to ensure all materials met brand specifications
- Executed media dissemination tasks using Microsoft Outlook for coordination, successfully distributing promotional material to 50+ targeted outlets
Education
Certifications
- Google Analytics Individual Qualification
- Salesforce Certified Marketing Cloud Consultant
- Professional Certified Marketer
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Frequently Asked Questions
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