Director of Marketing

Director, Demand Generation, eCommerce & Business Development

Overview:

We are seeking a strategic and results-driven Director of Demand Generation, eCommerce & Business Development to lead a high-performing team of ~30 marketers and business development representatives. This role is critical in driving revenue growth across both sales-led and digital channels, combining best-in-class demand generation, eCommerce performance, and BDR-led pipeline development.

The ideal candidate brings a strong blend of strategic thinking, analytical rigor, and operational excellence, with deep experience in B2B marketing and revenue acceleration.

Key Responsibilities:

Revenue Strategy & Execution

• Develop and execute a comprehensive Demand Generation and eCommerce strategy to drive pipeline, revenue, and customer acquisition across regions and segments.
• Own and optimize DemandGen-driven revenue contribution through sales channels, including MQL-to-SQL conversion, pipeline velocity, and closed-won performance.
• Lead eCommerce growth strategy, including software sales, transactional offerings, and digital renewals, ensuring a seamless and scalable digital buying experience.
• Drive BDR performance and pipeline generation, ensuring strong alignment with sales targets and revenue goals.

Team Leadership & Organizational Excellence

• Lead, mentor, and scale a team of approximately 30 professionals across Demand Generation, eCommerce, and Business Development.
• Foster a high-performance, data-driven culture focused on accountability, continuous improvement, and measurable business impact.
• Establish clear KPIs and performance frameworks across marketing and BDR functions.

Data, Analytics & Optimization

• Utilize data and analytics to measure campaign performance, ROI, and revenue impact, continuously refining strategies to improve outcomes.
• Implement best-in-class funnel management and reporting, including lead quality, conversion rates, and pipeline contribution.
• Drive test-and-learn methodologies across channels to optimize performance and scalability.

Marketing Execution & Channel Management

• Oversee integrated inbound and outbound marketing programs, ensuring a consistent and scalable flow of high-quality leads.
• Manage and optimize multi-million dollar marketing budgets across digital, paid media, events, and partner channels.
• Ensure alignment across campaign execution, targeting, and messaging to maximize impact.

Cross-Functional Collaboration

• Partner closely with Product Marketing to align on positioning, messaging, and go-to-market strategies.
• Collaborate with Sales leadership to ensure tight alignment on pipeline generation, lead handling, and revenue targets.
• Work with Marketing Operations and Analytics to ensure robust data infrastructure and reporting.

Innovation & Market Leadership

• Stay ahead of industry trends, emerging technologies, and competitive dynamics in B2B marketing, DemandGen, and eCommerce.
• Identify and implement innovative approaches to drive growth, efficiency, and customer engagement.
• Champion a digital-first mindset, leveraging modern tools and AI-driven solutions where appropriate.

Qualifications

• 10–15 years of B2B marketing experience, with a strong focus on Demand Generation.
• 8–10 years of leadership experience, managing and scaling high-performing teams.
• Proven track record of driving measurable revenue impact through DemandGen and digital channels.
• Deep expertise in marketing analytics, campaign optimization, and ROI measurement.
• Experience managing BDR teams and pipeline generation strategies. Strong understanding of eCommerce in a B2B environment, including digital sales and customer journeys.
• Demonstrated ability to manage large marketing budgets and optimize channel performance.
• Excellent collaboration skills with Sales, Product Marketing, and executive stakeholders.
• Strategic thinker with strong execution discipline and operational rigor.

What Success Looks Like

• Significant growth in marketing-driven revenue
• Scalable and predictable pipeline generation engine
• Strong adoption and performance of eCommerce channels
• High-performing, engaged DemandGen and BDR teams
• Clear, data-driven visibility into marketing ROI and funnel performance

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

 

Compensation

$150,900.00 - $252,750.00 CAD

 

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.