Senior Associate, Out of Home

The Company

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Senior Associate, OOH is responsible for day-to-day account service and media buying, which includes planning, buying and tracking of out-of-home media plans. The Senior Associate is expected to have a strong working knowledge of the media space and available media research. As the day-to-day steward on assigned brands, the Senior Associate will develop and maintain a deep knowledge of their clients’ business over time.

Key Responsibilities

• Lead the development, writing, and presentation of strategic OOH media plans and recommendations for existing and prospective clients
• Manage day-to-day OOH account responsibilities, including planning, negotiating, buying, and campaign execution
• Monitor and evaluate competitive activity and marketplace developments to inform planning strategies
• Identify and assess non-traditional and emerging OOH opportunities aligned with client goals
• Maintain strong working relationships with clients, agency partners, internal stakeholders, and external vendors
• Respond to client requests including plan and budget changes, and provide relevant marketplace insights
• Oversee market inspections and on-site reviews of OOH programs with vendors and clients, as appropriate
• Resolve billing discrepancies and support the finance team to ensure timely and accurate billing
• Stay current on OOH trends, innovations, research methodologies, and media landscape shifts
• Maintain comprehensive knowledge of non-traditional OOH media companies and offerings
• Attend and contribute to internal and external meetings and presentations
• Build and maintain productive partnerships with OOH sales representatives and media owners

Qualifications

• Bachelor’s degree or relevant experience
• 1+ years of media planning/buying experience, with a preference for out-of-home expertise
• Demonstrated success in managing media campaigns and client deliverables in a professional setting
• Strong written and verbal communication skills, with the ability to liaise effectively with internal teams and clients
• Solid understanding of media planning fundamentals and industry best practices
• Ability to mentor junior team members and contribute to a collaborative team environment
• Familiarity with current media trends, tools, and innovations in the OOH space

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$40,000—$75,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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