Aliner
Marketing Manager
Salary
-
Job type
Full-time
Location
Mt Pleasant, Pennsylvania, US
Remote
No
Posted
Yesterday
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View resume exampleJob description
🚨 We’re Hiring: Marketing Manager
Only apply if you can be on-site 2 days a week!
Aliner is looking for a Marketing Manager to help drive our brand forward and strengthen our connection with campers across the country.
This role is perfect for a creative, organized, and digitally savvy marketer who enjoys both the strategy and the hands-on work that keeps a brand moving.
You’ll oversee a wide range of marketing functions—from social media engagement to creative asset development—while helping ensure that our messaging consistently reflects the adventurous spirit of the Aliner brand.
What You’ll Be Responsible For
- Managing and growing Aliner’s social media presence
- Monitoring social channels and engaging with our community regularly
- Coordinating paid social campaigns
- Overseeing graphic design needs and creative assets
- Generating and updating floor plans, spec sheets, and catalog materials
- Managing website updates and troubleshooting issues
- Supporting marketing needs across departments
The ideal candidate will understand the importance of staying connected to our online community and maintaining a brand presence that makes our customers feel heard and engaged. Our consumers are very active om weekemds, as that’s when most camp.
Collaboration & Content Creation
This role requires being in the office two days per week to:
- Capture authentic content from our production floor
- Collaborate with our Director of Sales and CEO
- Stay connected to new product developments and company initiatives
- Generate real, behind-the-scenes brand storytelling
Understanding our campers, our manufacturing process, and our customers is key to telling the Aliner story well.
Leadership Structure
Our current marketing leadership will remain involved in shaping brand vision and long-term strategy, while stepping back from daily execution.
The Marketing Manager will take ownership of day-to-day marketing operations, with leadership serving as a strategic partner and sounding board to ensure brand integrity and continued growth.
Ideal Candidate
We’re looking for someone who is
✔ Highly organized and self-directed
✔ Strong in social media strategy and engagement
✔ Comfortable managing many small but important marketing details
✔ Creative and visually oriented
✔ Interested in the outdoor, camping, or RV lifestyle
✔ Able to balance strategy with execution
About Aliner
Aliner is one of America’s most recognizable camping brands, known for our innovative A-frame campers, lightweight design, and loyal customer community.
We build campers that help people explore more, travel easier, and create lasting memories outdoors.
⸻
Interested candidates can apply directly on LinkedIn or send a resume to jrandall@aliner.com
Responsibilities
- This role is perfect for a creative, organized, and digitally savvy marketer who enjoys both the strategy and the hands-on work that keeps a brand moving
- You’ll oversee a wide range of marketing functions—from social media engagement to creative asset development—while helping ensure that our messaging consistently reflects the adventurous spirit of the Aliner brand
- Managing and growing Aliner’s social media presence
- Monitoring social channels and engaging with our community regularly
- Coordinating paid social campaigns
- Overseeing graphic design needs and creative assets
- Generating and updating floor plans, spec sheets, and catalog materials
- Managing website updates and troubleshooting issues
- Supporting marketing needs across departments
- The ideal candidate will understand the importance of staying connected to our online community and maintaining a brand presence that makes our customers feel heard and engaged
- Capture authentic content from our production floor
- Collaborate with our Director of Sales and CEO
- Stay connected to new product developments and company initiatives
- Generate real, behind-the-scenes brand storytelling
- Understanding our campers, our manufacturing process, and our customers is key to telling the Aliner story well
- Our current marketing leadership will remain involved in shaping brand vision and long-term strategy, while stepping back from daily execution
- The Marketing Manager will take ownership of day-to-day marketing operations, with leadership serving as a strategic partner and sounding board to ensure brand integrity and continued growth
Qualifications
- ✔ Highly organized and self-directed
- ✔ Strong in social media strategy and engagement
- ✔ Comfortable managing many small but important marketing details
- ✔ Creative and visually oriented
- ✔ Interested in the outdoor, camping, or RV lifestyle
- ✔ Able to balance strategy with execution
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