Marketing Manager

Company Description

Paramount Sleep, a family-owned business founded in 1935, is a trusted manufacturer of premium, handcrafted mattress systems headquartered in Norfolk, Virginia. With over 90 years of experience, the company’s products are widely available at leading retailers across the United States. Built on a foundation of innovation, craftsmanship, and integrity, Paramount Sleep has thrived over four generations, consistently adapting to the evolving sleep industry. By combining traditional values with modern manufacturing advancements, Paramount Sleep continues to deliver high-quality sleep solutions that cater to diverse lifestyles and needs.

Role Description

The Marketing Manager will lead and execute strategic marketing initiatives to enhance brand visibility and drive company growth. Responsibilities include developing marketing campaigns, managing digital marketing efforts, analyzing market trends, creating engaging content, and collaborating with internal teams to ensure consistent brand messaging. Additionally, the Marketing Manager will oversee advertising efforts and manage relationships with external marketing partners. This is a full-time, on-site role located in Norfolk, VA.

Qualifications

• Marketing skills, including developing campaigns, brand strategy, and market positioning
• Proficiency in Digital Marketing techniques such as social media management, SEO, and email marketing
• Experience in Copywriting, Content Creation, and Visual Content Planning
• Data analysis and Research skills for measuring campaign performance and identifying market trends
• Strong organizational, project management, and collaboration abilities
• Effective communication and leadership skills to manage teams and external partners
• Proficiency in marketing tools and platforms, such as Google Analytics, social media platforms, and CRM software
• Experience in the home or consumer products industry is a plus
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field