Bf
Emerging Brands Assistant Brand Manager
Salary
Job description
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
For best results, use Google Chrome to view this page.
Meaningful Work From Day One
Overall, the responsibility of the ABM is to provide assistance to Sr. Emerging Brand Manager to build and implement brand strategies, to execute and track marketing programs, and to develop and manage all necessary marketing tools and resources in consultation with the Sr. Emerging Brand Manager and internal stakeholders.
Connects and collaborates with multiple internal and external constituencies/stakeholders, including Sales, Finance and Supply Chain teams in Japan, Asia Regional and Global brand teams, Marketing and PR agencies and other suppliers/business partners.
What You Can Expect
1. Brand Management
- Support Sr. Emerging Brand Manager in the overall strategy and implementation for Emerging brands such as Woodford Reserve, Benriach, Scotches and other white spirits.
- Drive the execution of marketing projects in line with the annual marketing plan to deliver fiscal year objectives.
- Lead/Support the briefing, development and approval process for local creative development, marketing activations, or regional/global creative adaptation projects for Emerging brands.
- Lead/Support the implementation of new product launches including the development of promotional packs to the market.
- Track and monitor the status and results of the marketing projects.
- Independent budget management, monthly budget reporting, ensure proper attribution of costs for the assigned projects.
2. Leadership & Communication
- Be an advocate and ambassador for brand knowledge and best-in-class adoption.
- Play an active role with commercial team and distribution partners - particularly in the education need for excellence in execution.
- Manage the agency partners to ensure that briefings and deliverables are meeting the brand’s objectives.
- Liaise with agency partners in the design and production of marketing communications materials working closely with BM, trademarketing, IMC, and commercial teams.
- Day-to-day cooperation with internal stakeholders, brand representation on cyclic meetings.
- Provide ad hoc support on special projects as needed.
3. Strategy & Insights
- Seek, monitor and analyze data to identify opportunities and build strong consumer/category/trade insights that underpin brand strategies.
- Leverage key processes, frameworks and resources to understand customer, consumer, channel, and campaign insights for more informed decision making & planning.
What You Bring to the Table
Education: College/University (Bachelors or Equivalent);
Experience: Must Requirements:
• +3 years of experience in Marketing
• Experience in consumer goods industry
• Advanced MS Word, PowerPoint and Excel skills
• Excellent command of English and Japanese
What Makes You Unique
• Bachelor’s Degree in Marketing, Business Administration
• Experience in eCommerce and Digital Marketing
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P5Number of Openings Available:
1