Manager, Marketing & Communications

The Marketing Manager will play a key role on a regional marketing team supporting multiple markets throughout the South, focused primarily on Atlanta delivering best-in-class concepts that help drive business development and leasing efforts.

This client-interfacing role requires a highly collaborative approach, which plays a significant role in the creative process to elevate property marketing strategy and deliverables. The ideal candidate is highly creative and excels in writing and clear communication and has the ability to translate complex data into compelling collateral for diverse audiences. This position will report directly to the VP of Marketing.

Job Duties

• Manage property marketing projects and workflows for high-producing leasing teams, including promotional publications, presentations, advertisements, or brochures; reviews and edits messages to ensure that they are clear, error-free, and on-brand.
• Plan and execute marketing campaigns for broker's property listings, including budget development and tracking.
• Build marketing plans that align with the objectives of building owners and property representatives.
• Manage property marketing plans from concept to execution with minimal guidance, analyzing performance to make recommendations based on findings. .
• Gather and interpret feedback from both internal and external stakeholders, translating insights into actionable marketing solutions that effectively meet targeted objectives. Clearly communicate the rationale behind decisions and strategies to stakeholders, ensuring alignment and understanding throughout the project lifecycle.
• Lead the design of deliverables across digital and print mediums, including websites, emails, brochures, postcards, flyers, event invitations, banners, directional signage and marketing centers.
• In collaboration with other regional and national Marketing professionals, support business development efforts, including introductory deliverables, proposals, presentations, and other communications with potential clients.
• Ensure consistent branding across all communication channels and collateral materials, driving effective and cohesive marketing campaigns and initiatives.
• Hybrid role requiring 4 days in office, 1 day option to work remote. Opportunity to reevaluate after 6 months to a 3 days in office, 2 days from home.

Experience and Education

• Bachelor’s Degree and 6+ years of marketing experience in a professional services environment
• 3+ years of commercial real estate experience required, with comprehensive knowledge of the field’s concepts and principles
• Creative, detail-oriented individual with a passion for marketing and communications in the real estate industry

• Performs complex tasks typically following established processes. Leads and directs the work of other employees
• Administers established policies and procedures.

Competencies

• Ability to foster teamwork
• Must have strong communication interpersonal, communication, and presentation skills and ability to manage up
• Strong analytical skills and strategic thinking with the ability to evaluate how small-scale marketing decisions influence broader, global outcomes
• Relevant experience and hands-on expertise in marketing, strategic planning, and visual design
• Proven ability to independently manage and lead marketing projects proactively with minimal supervision
• Ability to shift priorities and deliver projects on a timely basis, well organized, excellent time management skills with meticulous attention to detail and ability to interface with top level executives.
• Advanced proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop) is required
• Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Familiarity with project management tools like Asana
• Familiarity in other marketing prop tech like Buildout and ActiveCampaign a plus