Manager, Campaign (Food)

We are looking for a results-driven Campaign Manager to lead the execution and optimization of integrated marketing campaigns across digital and offline channels. The ideal candidate will combine strategic thinking with hands-on execution to drive customer engagement and revenue growth.

Campaign Action Plan

• Design and implement creative campaigns based on Tier 1 brand campaigns & calendar to drive orders, and user engagement.

• Execute seasonal, festive, and promotional campaigns based on the brand strategies. 

• Create campaign briefs, collaborate with agencies and monitor execution.

• Maintain a marketing campaign calendar aligned with business objectives.

Campaign Execution:

• Lead collaboration with creative, commercial, and partnership teams

• Manage timelines and deliverables

• Ensure campaigns run smoothly on all channels with consistent messaging.

• Monitor real-time campaign performance and optimize for maximum results.

 

Performance & Optimization: 

• Track campaign performance.

• Optimize campaigns in real time based on performance

• Prepare post-campaign reports and learning documents

 

Stakeholder Collaboration:

• Negotiate with vendors, partners, and agencies.

• Work closely with category, commercial, partnership, and logistics teams.

 

Qualifications

• Key Skills & Competencies

• Strong campaign coordination and execution skills

• Clear communication and briefing capability

• Ability to manage multiple timelines and stakeholders simultaneously

• Good understanding of Digital media & social media content formats and engagement drivers

• Basic knowledge of ATL/BTL marketing and on-ground activations

• Detail-oriented with strong follow-through

 

Preferred Background

• 5 years of experience in digital marketing, brand, or campaign execution roles from B2C industries, preferably from eCommerce, FMCG, Consumer Technology 

• Experience working with creative teams, agencies, or vendors is a plus

• Exposure to digital platforms, social media, or consumer brands preferred