Regional Marketing Manager

We are seeking a Regional Marketing Manager with proven hospitality experience to lead and deliver multi-channel marketing activity across a portfolio of three regional properties in the Hunter Valley and the Snowy Mountains.

These properties encompass hotel accommodation, meetings & events, multiple food & beverage outlets, golf, leisure, and wellness spa facilities. This role offers the opportunity to shape the local marketing strategy, drive revenue, and enhance brand awareness in your regions.

Key Responsibilities

• Lead all B2B and B2C local area marketing activity, including marketing, PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns and promotions.
• Own, develop, and implement local marketing plans for each resort in your portfolio to drive sessions, monthly revenue targets, and ROI.
• Raise the awareness and reputation of each property and the overall brand locally.
• Lead all local area marketing activity, including B2B and B2C PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns.
• Develop engaging content and assets aligned with brand standards for use across digital and traditional channels.
• Identify, engage, and leverage external brand and partnership opportunities.
• Deliver multi-channel promotional and seasonal campaigns across owned, earned, and bought media.
• Collaborate with property and internal stakeholders including revenue, brand, digital, and design teams to align marketing initiatives with business priorities.
• Report on marketing activities, initiatives, and campaign results, providing insights and recommendations for improvement.
• Travel regularly to properties (weekly or fortnightly) to ensure campaign execution and alignment with local market needs.

• At least 5 years’ experience in a Marketing Manager / Local Area Marketing Manager role.
• Hospitality industry experience is essential – hotels, conferencing & event venues, F&B, or wellness environments preferred.
• Strong marketing skills across all channels, including copywriting, campaign development, creative development, and reporting.
• Experience working within a matrixed marketing team to deliver integrated campaigns.
• Proven ability to manage and deliver successful marketing campaigns that achieve strategic goals, ROI, and revenue targets.
• Hands-on, proactive approach to local area marketing with excellent project management and organiational skills.
• Familiarity with current social media platforms and evolving marketing trends.
• Ability to analyze campaigns and provide actionable recommendations based on data trends.
• Strong relationship management skills with internal stakeholders and external partners.
• Highly creative, process-driven, and comfortable challenging the status quo to achieve superior results.
• Enthusiastic, committed, and driven professional with a positive attitude and capacity for sustained effort in a dynamic environment.

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
• Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.