Salesforce Marketing Specialist

The Salesforce Marketing Specialist will be working for Lifebroker and plays a key role in shaping how customers experience TAL, using data‑driven marketing to deliver timely, relevant and meaningful communications. By elevating our Marketing Cloud capability, this role helps deepen relationships, strengthen trust and support our mission to help Australians lead longer, better lives. It’s an opportunity to blend technical expertise with creative thinking to make every interaction count and contribute to a customer experience that truly makes a difference.

In This Role You Will:

• Build high‑performing email and SMS campaigns that lift lead generation and conversion
• Develop automated journeys that enhance nurturing, streamline onboarding and improve customer outcomes
• Strengthen segmentation strategies to drive more relevant, personalised communications
• Implement dynamic personalisation that boosts engagement and click‑through performance
• Ensure seamless data flow and platform integrity to enable a unified, reliable customer view
• Translate performance insights into optimisation actions that improve marketing effectiveness
• Drive continuous uplift through structured testing that enhances key campaign metrics
• Champion compliant, best‑practice marketing automation that builds trust and supports scalable growth

• At least 3 - 5 years of hands‑on Marketing Cloud experience to deliver advanced, data‑driven marketing
• Applies strong SQL proficiency to enable accurate segmentation and insight‑led decision‑making
• Uses AMPscript to create personalised, scalable customer experiences
• Builds complex automated journeys that strengthen nurturing and conversion outcomes
• Applies deep knowledge of email best practice and deliverability to maximise engagement
• Integrates Marketing Cloud with Salesforce to support a unified, reliable customer view
• Ability to leverage analytics tools to translate performance data into meaningful optimisation opportunities

TAL is one of Australia’s leading life insurers, committed to inclusion, and supporting the career growth of our diverse workforce. We’re proud to be:  

• An Inclusive Employer – Recognised as Employer of Choice for Gender Equality by the Workplace Gender Equality Agency and Bronze Tier Status within the Australian Workplace Equality Index  

• Diversity Champions – Member of Diversity Council Australia, Australian Disability Network, Pride in Diversity and Champions of Change  

• Reconciliation Advocates – Read our Innovate Reconciliation Action Plan. 

• We welcome applications from people with diverse experiences, perspectives and backgrounds including Aboriginal and Torres Strait Islander people, caregivers, individuals living with disabilities, people from culturally diverse backgrounds and the LGBTIQ+ community.  

• Need adjustments during the recruitment process? Let our team know by getting in touch with us here.—we’re here to support you. 

You’re always accountable for your actions. You never give up. You strive to find the best outcomes for customers and partners. And you value working together to find the best solutions for problems.   

As part of the recruitment process, there are several checks which may be conducted to demonstrate your eligibility for a role at TAL including Criminal History, Bankruptcy, Entitlement to Work, Regulatory and Reference Checks.  

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Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone’s responsibility.

If you are already a TAL employee please apply via the SmartRecruiters button in Workday and navigate to the Employee Portal. This is important to ensure that your application is recorded accurately.