Social Media Manager

Overview Dunham's Sports Corporate Office, located in Troy, MI, has an immediate opening for a Social Media Manager. Focus will be on developing and executing social media strategies and creating omnichannel content. This position is not remote or Hybrid. Responsibilities Develop Social Plan under the guidance of the director of content and creative strategy Collaborate with merchandising group in developing & executing social strategy Anchor strategy to Dunham’s core business and include all major categories Create and publish daily content to be leveraged across marketing channels Develop a social media analytics and reporting framework with monthly reporting using the key metrics of audience growth, engagement, and web traffic Grow Instagram and Facebook audiences to start Explore opportunities for Twitter, YouTube, LinkedIn, and other social platforms and make recommendations on how Dunham’s can leverage each Manage Paid Social Media Advertising, particularly Facebook, continuing to grow this channel in the key metrics of clicks and sales Identify opportunities to leverage user-generated content, moderate UGC content Create a plan for testing & managing the use of Social Influencers Social listening and tracking to identify trends and adjust execution if needed – sporting goods retailers, other retail leaders, brand leaders Qualifications Marketing mind Possess a comprehensive understanding of various social media platforms, particularly Facebook & Instagram Experience building and executing a social media strategy, including competitive research, benchmarking, messaging, and audience identification Experience creating and managing editorial & content calendars Experience developing & optimizing content for audience engagement Experience creating and managing an influencer network with experience using 1 or more social influencer platforms Experience using social analytics tools Experience with photography and videography, including storyboarding, producing, and editing for use in social media Graphics design experience Experience creating content leveraged across all digital channels 4-6 years of advertising agency experience preferred Benefits Medical, prescription, dental, and vision insurance Short and long-term disability insurance and Employer-provided life insurance 401(k) savings plan Paid vacation, PTO, and paid holidays Merchandise discounts at any of our stores Develop Social Plan under the guidance of the director of content and creative strategy Collaborate with merchandising group in developing & executing social strategy Anchor strategy to Dunham's core business and include all major categories Create and publish daily content to be leveraged across marketing channels Develop a social media analytics and reporting framework with monthly reporting using the key metrics of audience growth, engagement, and web traffic Grow Instagram and Facebook audiences to start Explore opportunities for Twitter, YouTube, LinkedIn, and other social platforms and make recommendations on how Dunham's can leverage each Manage Paid Social Media Advertising, particularly Facebook, continuing to grow this channel in the key metrics of clicks and sales Identify opportunities to leverage user-generated content, moderate UGC content Create a plan for testing & managing the use of Social Influencers Social listening and tracking to identify trends and adjust execution if needed - sporting goods retailers, other retail leaders, brand leaders Marketing mind Possess a comprehensive understanding of various social media platforms, particularly Facebook & Instagram Experience building and executing a social media strategy, including competitive research, benchmarking, messaging, and audience identification Experience creating and managing editorial & content calendars Experience developing & optimizing content for audience engagement Experience creating and managing an influencer network with experience using 1 or more social influencer platforms Experience using social analytics tools Experience with photography and videography, including storyboarding, producing, and editing for use in social media Graphics design experience Experience creating content leveraged across all digital channels 4-6 years of advertising agency experience preferred Benefits Medical, prescription, dental, and vision insurance Short and long-term disability insurance and Employer-provided life insurance 401(k) savings plan Paid vacation, PTO, and paid holidays Merchandise discounts at any of our stores