Paid Media Marketing Manager

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

As PayPal continues its mission to revolutionize commerce, we’re looking for a Paid Media Marketing Manager to join our Berlin office and turn insights into impactful, full-funnel campaigns. In this role, you’ll play a key part in shaping how PayPal connects with consumers by leveraging data to understand their needs, identifying where our products create value, and delivering campaigns that drive both brand and performance outcomes. From strategy through execution, you’ll own and continuously optimize paid media initiatives across channels, ensuring strong and measurable impact.

If this sparks your interest, read on — the best is yet to come!

Job Description:

Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Minimum Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

You’ll take a full-funnel approach, building a strong understanding of customer needs, identifying where PayPal can truly add value, and turning those insights into campaigns that resonate. You’ll combine analytical thinking with creativity to plan, launch, and continuously improve high-impact media campaigns.

We see this position as a great opportunity for someone who enjoys working in a collaborative, values-led environment and has a strong track record of delivering impactful, data-driven marketing work.

Your way to impact

In this role, you will play a key role in shaping and optimizing paid media strategies across the full funnel, driving growth across both brand and performance objectives.

You’ll collaborate closely with cross-functional teams, including analytics, brand, legal, martech, and media agencies, to bring high-impact campaigns to life. By leveraging data-driven insights, you’ll continuously refine strategies, unlock new opportunities, and deliver measurable results for PayPal’s consumer business.

You’ll balance creativity with a strong focus on performance, ensuring campaigns are both engaging and effective.

If you’re a data-driven marketer who thrives in collaborative environments and knows how to build and scale impactful campaigns, this role could be a great fit.

You day-to-day

• Define and execute paid media strategies across the funnel, identifying new growth opportunities and driving measurable impact

• Own the relationship with the paid media agency in Germany, including strategic planning, roadmapping, and improving ways of working

• Partner closely with brand and integrated marketing teams to ensure high-quality creative delivery, timely execution, and continuous testing

• Use data to drive campaign optimization in collaboration with Analytics, BI, and Martech teams

• Collaborate with international media teams to share learnings and scale best practices

• Support product marketing in building business cases and integrating product innovations into paid media strategies

• Work with Privacy, Risk, Legal, and Compliance teams to evaluate and enable new media opportunities

• Optimize the end-to-end customer journey, including landing pages and app store experiences, to improve conversion rates

• Drive operational improvements by identifying and implementing more efficient cross-functional workflows

• Manage key publisher partnerships (e.g., Google, Meta) and strengthen channel performance

• Lead testing agendas across audiences, creatives, formats, and tactics to continuously improve performance

• Partner with Analytics to evolve measurement frameworks and incrementality approaches

• Ensure alignment with consumer segment teams (acquisition, engagement, brand) and provide regular performance updates

• Stay up to date with industry trends and identify new opportunities to enhance campaign performance

• Collaborate with Martech, Media Enablement, and Media Ops teams to improve measurement, data signals, and platform capabilities

What you need to succeed 

We’re looking for a strategic and results-driven marketer who combines strong ownership with the ability to influence across teams, and who brings a deep understanding of the German market and its media landscape. You’re equally comfortable navigating complexity, driving alignment, and delivering measurable impact across the funnel. To succeed in this role, you ideally bring:

• 8+ years of experience in digital marketing, with full-funnel exposure.

• Experience running media campaigns in the German market.

• Strong knowledge of paid media channels across digital and offline (TV, OOH, audio).

• Proven ability to develop and execute paid media strategies aligned with business goals.

• Data-driven mindset with strong analytical skills and ability to turn insights into action.

• Experience managing and guiding agency partners, including planning and prioritization.

• Track record of working cross-functionally with analytics, martech, and creative teams.

• Strong stakeholder management skills, with the ability to influence and align across teams.

• Comfortable presenting ideas and pitching growth opportunities to leadership.

• Excellent communication skills (verbal, written, and presentation)

• Ability to operate autonomously, take ownership, and navigate ambiguity effectively.

• Thrives in fast-paced, dynamic environments.

• Proficiency with Excel/Google Sheets, PowerPoint, and key advertising platforms.

• Ability to manage multiple priorities across different business segments.

• Curiosity and adaptability, with a willingness to learn new channels and technologies

• Experience building and presenting business cases to support new initiatives

• Alignment with PayPal’s leadership principles: Work Customer Back, Win Together, and Put People First

Get bonus points with...

• Experience / Understanding of financial services, fintech, or payments.

We Believe in You

Interested? Don’t hesitate to apply or reach out and let's talk — we’d love to get to know you!

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Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.  

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.