Partner Marketing

ABOUT CLAY

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers https://clayrun.notion.site/Wall-of-Love-b243f2b67607438b9fad99341e6b8d47 — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we raised a $100M Series C https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.htmlbacked by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.

In 2026, we announced our second employee tender offer https://www.nytimes.com/2026/01/28/business/dealbook/clay-start-up-tender-offers.html in 9 months at a new $5B valuation. We also launched a community equity round https://www.clay.com/blog/community-equity-offering, for our customers, agency partners, and club members.

Some things to know about us

• Our community http://community.clay.com includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack.
• Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
• All employees can work for free with world-class coaches who specialize in creativity, management, and more.
• Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf.
• Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press.

Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page!

DATA PARTNERSHIPS @ CLAY

As the first marketer for Data Partnerships at Clay, you'll build and scale the marketing programs that power our relationships with dozens of data providers. Unlike a traditional partner marketing role focused on a handful of strategic partnerships, this role is about creating leverage—developing the playbooks, content, and campaigns that let us drive impact across a broad and growing partner ecosystem.

You'll own the marketing relationship with our data partners: crafting joint messaging, coordinating co-marketing moments, and building the enablement resources that help partners talk about Clay effectively. You'll also design the scalable programs (partner newsletters, campaign-in-a-box kits, tiered engagement models) that allow us to maintain strong relationships without 1:1 attention for every partner.

This role requires someone who can think systemically about how to engage a portfolio of partners while still delivering high-quality, personalized-feeling experiences. You'll balance creative campaign work with operational rigor, and you'll be comfortable building from scratch in a fast-moving environment.

WHAT YOU'LL DO

• Co-Marketing & Campaigns
• Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions
• Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
• Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
• Enablement at Scale
• Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets
• Create and maintain partner-facing resources that help partners position and promote Clay to their audiences
• Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value
• Scaled Partner Engagement
• Own the partner communications calendar: newsletters, product updates, co-marketing opportunities
• Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)
• Track partner marketing engagement and program performance; iterate based on results
• Cross-Functional Coordination
• Partner closely with Product Marketing on positioning and competitive messaging
• Work with the Data Partnerships team on partner prioritization and relationship context
• Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives

WHAT YOU'LL BRING

• 4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem
• Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)
• Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract
• Project management chops: you can keep multiple campaigns and partners moving simultaneously
• Comfort with ambiguity and building from scratch—this is a new function and you'll be defining the playbook
• Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems