Marketing Specialist

Job Summary (Purpose of the job)

Uses marketing expertise to help navigate strategy and planning for promotional materials, sales tactics, and other events and activities. Creates and develops new campaigns, advertising copy, manages social media and other marketing materials.

• Responsible for inbound and outbound communications and content development on digital channels including Wechat platform, email, etc.
• Conduct targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve goals
• Work on consistent and effective messaging of promotional materials to support marketing activities (e.g. collateral)
• Evaluate and track the success of programs and campaigns
• Manage external agencies and vendors to execute marketing programs

Job Requirement:

• Bachelor’s degree or equivalent and a minimum of two (2) years related Marketing experience.
• Good written and verbal communication skills in English
• Excellent communication and interpersonal skills required.
• Strong problem solving, self-starter, analytical, project management and planning skills.
• Good understanding of IQVIA offering in the customer environment strongly preferred.
• Pharmaceutical industry knowledge preferred.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.