Fulcrum
Business Development Associate - MarTech
Company
Role
Business Development Associate - MarTech
Location
Job type
Full-time
Posted
10 hours ago
Salary
Job description
We're partnering with a global MarTech platform that solves one of digital marketing's most persistent problems: most website visitors are anonymous, and most brands have no way of knowing who they are. This business fixes that, and uses that intelligence to drive measurable revenue for over 1,000 brands worldwide. Their Sydney team is small, their ambitions are not, and they are hiring their next BDA to help extend the Australian market.
The role
This role sits at the commercial centre of the Australian business. Your job is to open doors, identifying the right people inside the right organisations, crafting outreach that actually earns a response, and converting that into qualified meetings for the senior team to take forward.
Around 90% of the work is outbound. That means building your own pipeline, curating your own accounts, and thinking carefully about how to reach people in a way that actually lands. This is not a role built around volume, what matters is the quality of the thinking behind the outreach, and whether it converts.
The tools, the frameworks, and a wealth of knowledge from the global team are all there to draw on. What they are looking for is someone who can take that and run with it, with a degree of independence, and without needing to be walked through every step.
What you'll do
- Identify and research target accounts across retail, e-commerce, and expanding verticals, mapping organisations to find the right stakeholders at the right level of seniority
- Build and execute personalised, multi-channel outreach sequences across email, LinkedIn, and phone, with enough creativity to generate genuine cut-through
- Book qualified meetings for the Business Development Director and Country Manager, feeding a pipeline that directly drives commercial growth
- Use the team's prospecting toolkit, including call recording, data enrichment, and market intelligence platforms, to sharpen targeting and track performance
- Work closely with senior team members to refine messaging, test new approaches, and contribute to how the Australian business develops its outreach strategy
- Contribute to the culture and direction of a small but ambitious team that is actively building something
What you'll bring
- Experience in B2B sales, business development, or outbound pipeline generation, ideally in SaaS, MarTech, or a tech-adjacent services business
- A genuine preference for outbound work. You understand the discipline it requires and you have done it before, not just read about it
- The ability to identify the right person inside a complex organisation. You have a feel for org structure and know how to navigate upwards and sideways
- Strong written and verbal communication. You can adapt your tone and message to suit a GM of E-commerce without sounding like a template
- Self-direction. You take ownership of your pipeline and do not need daily prompting to know what to work on next
Who this role is for
You are not a spray-and-pray operator. You do not measure yourself by calls made before 11am. You think carefully about who you are reaching out to, why that message should land with that specific person, and what a creative approach to that sequence might look like. When something works, you want to understand why. When it does not, you adjust.
You are also comfortable being relatively independent. The Sydney team is close-knit and supportive, but small. There will not be a large office buzzing around you, and you will need to generate your own momentum on the days when nothing converts. What matters most is that you follow through on what you say you will do, and that the people around you know they can count on that.
This role is not for you if
- You have mostly done inbound and have not had to build pipeline from a cold start
- You are looking for a highly structured role with defined daily tasks and close supervision
- You want a purely linear career path and a clear promotion date — this role suits someone who wants to shape what comes next rather than wait for it
Why you'll love working here
- The earning potential is real. There is a direct link between the opportunities you generate and what you take home, regardless of whether every deal closes.
- You join a small local team with the full weight of a global business behind it — the knowledge, the playbooks, and the senior support are there from day one.
- The career path is genuinely open. Some BDAs move into account management, others into senior commercial roles, others grow within the function itself.
- Hybrid working from a Sydney CBD office, with flexibility built in and a team that operates on trust rather than a timesheet.
- Unlimited leave, taken sensibly. The business treats people like adults and expects the same in return.
- You will be selling into brands that most people in e-commerce and retail already know and respect. The product has credibility before the conversation starts.
Ready to apply?
Send us your CV and a brief note on the background that makes you the right fit. We will be in touch promptly to walk you through the detail.
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