Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder | Remote Friendly

Mission

Build an AI-first paid patient acquisition engine where campaign management, content creation and experimentation are largely automated, minimizing manual work and maximizing leverage (e.g. AI-generated creatives at scale, autonomous bidding and budget allocation, continuous experimentation loops, and AI-assisted decision making). 

Own strategy, innovation and performance at scale with the following objectives: i) compensate current marketplace organic imbalances (there are cities in which we do not have enough organic bookings (patients) for doctors to retain them; ii) provide and monetize additional patients for doctors when CAC allows under different revenue models (selling our marketing services directly to doctors and clinics (Marketing 360 product), CPL or in a commission system per booking (share of the price of the visit - Terapia). 

This is not a traditional performance marketing role. We aim to build a highly automated, AI-native acquisition engine. We expect you to rethink how paid marketing works: leveraging AI for campaign execution, creative generation, testing, and decision-making — with the goal of achieving maximum output with minimal human intervention.

Why now

Docplanner has reached a point where investing in world-class patient growth capabilities is a natural next step. With a strong market presence, a growing performance marketing business, and continued investment in new ways to create value across our ecosystem, we see a clear opportunity to build a more sophisticated in-house approach to paid acquisition.

At the same time, AI, automation and marketing technology are rapidly reshaping how high-performing teams operate. We believe this is the right moment to build stronger internal capabilities that combine performance, experimentation, technology and scale — and to set a new standard for how patient growth is driven in our sector.

What you will do

Strategy & growth

• Own the end to end patient acquisition strategy across paid channels and all countries 
• Define growth targets, CAC/LTV models and scalable acquisition frameworks
• Balance short term performance with long term brand and market expansion
• Identify new growth levers, channels and partnerships
• Decide where to scale, defend or experiment based on market maturity

Paid channels ownership

• Own day-to-day performance across: Google, Meta, Influencers, affiliates and partnership, and potentially upper funnel channels (not planned yet)
• Manage budget, pacing and performance targets
• Ensure strong execution across multiple countries in Europe and Latam

Automation and performance enablement

• Build this system from scratch, using what AI can bring today and partnering with our tech team 
• Design and implement an AI-driven acquisition system where the majority of campaign management, creative production, testing and optimization is automated
• Partner with data teams to improve: attribution models, experimentation velocity and performance reporting

Innovation and new channels

• Lead pilot programs for new acquisition channels 
• Turn pilots into scalable playbooks and products
• Kill experiments quickly when ROI is not there

Team creation and leadership

• You will build this function from the ground up, including systems, processes, and team with full ownership
• Create and lead a small, high-leverage team (to be defined by you) to accomplish the mission (channel managers, specialists, content creators - maybe humans maybe AI agents)
• Coach and manage the team ensuring strong talent density, innovation, speed and performance
• Set clear goals, KPIs and operating cadences

Cross-functional collaboration

• Work with AI team to create patient marketing with 2026 available tools 
• Work closely with Product & UX on conversion optimization and monetization frameworks
• Work closely with GTM leaders (mostly Customer Organization and Country Managers) to work on Market place health and churn prevention 
• Align with brand on messaging and creative strategy

• Proven senior level experience in performance/growth marketing in marketplace on the consumer side
• Track record of replacing manual marketing workflows with automated or AI-driven systems
• Deep interest in AI and a strong point of view on how it will transform performance marketing
• Experience owning + 3 M Eur global media budget
• Strong hands experience with Google and Meta at scale
• Proven experience running multi market acquisition
• Experience managing teams/complex organization

Benefits and Long-term incentive

• Share Options plan
• Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings;

Flexibility and work-life balance

• Remote or hybrid work model with our hub in Barcelona;
• Summer intensive schedule during July and August 
• 23 paid holidays, with exchangeable local bank holidays;
• Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).

Health comes first 

• Private healthcare plan with Adeslas for you and subsidized for your family (medical and dental);
• Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub;
• Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.