Product Marketing Specialist (m/f/d)

To further strengthen the Product Line Sensor Signal Conditioning and ASICs is looking for a Product Marketing Specialist (f/m/d) to drive the growth next Generation Automotive, Industrial and Robotics Sensor Products. 

Key Responsibilities:

Market Intelligence & Strategic Analysis:

• Investigate key market trends and competitive landscape, analyzing Political, Economic, Social, Technological, Environmental, and Legal (PESTEL) factors to identify risks and opportunities
• Develop and regularly review market models defining TAM/SAM/SOM using both top-down and bottom-up approaches integrated with product lifecycle models to support revenue planning
• Monitor competitor activities and establish benchmarking schemes to maintain competitive positioning
• Provide regular market intelligence and portfolio insights to Product Managers and key stakeholders

Product Strategy & Portfolio Management:

• Support the definition of product roadmap in collaboration with Product Managers, Application Engineers, System Architects, FAE, and Regional organizations
• Monitor the product portfolio continuously, identifying gaps, weaknesses, and opportunities to drive strategic actions
• Develop worldwide pricing strategies with Product Managers and support the quoting process

Customer Value Proposition & Market Understanding:

• Work cross-functionally to deeply understand market requirements, customer gains, and pain points across Automotive, Industrial, and Robotics sectors
• Transform customer insights and application requirements into compelling differentiators and value propositions, with focus on Total Cost of Ownership
• Drive business development activities to expand the product line footprint and market reach

Cross-Functional Collaboration & Stakeholder Management:

• Build trusted relationships and collaborate intensively with regional business development teams, Application Engineers, and internal stakeholders to support business objectives
• Represent the Product Line to internal and external partners, including exhibitions and customer meetings

Marketing Operations & Execution:

• Define and execute MarCom activities and support product launches with appropriate marketing materials
• Maintain regular updates of market models, lifecycle models, and planning documentation
• Provide ongoing updates on product, customer, volume, and pricing data to support overall strategy, pricing initiatives, and capacity planning in alignment with key stakeholders

• Degree in combined study program of technology (ideally electrical engineering) and management or electrical engineering with focus on semiconductors
• Highly interested in automotive, industrial and robotics industry and the willingness do understand the connection within the industry and also links to other industries
• Highly motivated do gain expertise in semiconductors, especially in sensors
• Strong presentation skills, ideally already shown in different occasion in the past
• Keen to support strong customer relashionship 
• Strong public speaker, comfortable in front of large, senior groups, up to executive management
• English business fluent. German language nice to have
• Regular domestic and International travelling Worldwide (based on company travel guidelines)
• Excellent skills in Microsoft Office, especially in Excel and PowerPoint

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in-office days are Tuesday through Thursday for innovation, collaboration and continuous learning.