Lead Marketing Consultant - Balance Transfer Marketing

About this role:

Wells Fargo is seeking an experienced marketing professional to join the Card marketing team. In this role you will execute engaging marketing messages to existing customers to drive response to balance transfer offers. The ideal candidate will work effectively with a team of marketers to execute all aspects of a monthly marketing campaign including developing targeting criteria and creatives, building offers and disclosures, and overseeing channel execution. The role will be focused on execution activities that mitigate risk while driving customer and business value.

In this role, you will:

• Lead and participate in complex marketing initiatives including those that are cross-functional with broad impact
• Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements
• Strategically collaborate and consult with peers, colleagues, and mid-level managers to resolve issues and achieve goals cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables ​
• Execute portfolio marketing campaigns, primarily supporting Balance Transfer initiatives
• Develop and deploy marketing messages to customers designed to drive response
• Operate as part of a broader Marketing Team
• Focus on message delivery and customer response outcomes

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience managing complex, regulated marketing campaigns with high operational volume
• Experience with marketing execution, testing, and operational controls
• Comfort working in highly regulated environments with audit and exam exposure
• Strong cross‑functional communication and stakeholder management skills
• Flawless, execute marketing campaigns on time delivery of marketing campaigns that deliver customer value and drive business outcomes
• Experience with Jira, Aprimo, CoPilot, AI, and Fiserv
• Experience managing multiple performance marketing campaigns simultaneously
• Experience with message delivery and customer response outcomes
• Strong experience with portfolio-level campaign execution and delivery
• Card and/or Personal consumer Lending experience ​

Job Expectations:

• Must be able to work a Hybrid work schedule
• No visa sponsorship
• No relocation assistance available

Posting End Date: 

7 Apr 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

 

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.