Group Brand Manager – STSS, Hybrid

Valley City, OH/Towson, MD

3 days in office

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Group Brand Manager, you’ll be part of our Smart Storage team working as a hybrid employee. Global Brand Management builds and executes comprehensive global brand strategies aligned to achieve organizational brand growth goals. This role is laser-focused by brand—specifically including our Smart Storage brands - Vidmar, Lista, and Cribmaster - and aligned by category/trade to identify, understand, and drive end-user messaging and build equity strategies that are relevant, creative, and compelling. In this role you’ll creates brand positioning, fundamentals, and brand equity creative & messaging tailored to each iconic brand. Develop key global category, product messaging, and marketing playbooks for NPD. The Group Brand Manager will also influence product and category decisions and brand visual design language. This role will ensure regional activation working with licensing partners, and other organizational stakeholders to execute the brand and marketing plan. You’ll get to:  

• Prioritizes projects to ensure execution with excellence and focus on the most important business deliverables, with special attention to the strategic growth of our key brands.
• Helps address issues and obstacles across teams to enable project completion and proactively escalates issues to the Marketing Director in a timely manner.
• Oversees brand building and aligns recommendations with the leadership team, including:
• Target Definition for each brand
• Equity Positioning tailored to Vidmar, Lista and Cribmaster
• Brand Standard Development and Consistent Implementation across all brand portfolio.
• Oversees brand budgets to ensure spending is in line with plan, ensures team compliance with Finance guidelines, and identifies cost savings.
• Influences Product and Channel teams to ensure adherence to brand standards and that brands are appropriately brought to life across multiple touchpoints.
• Coordinates with in-house Studio and external agencies to ensure strategic objectives for brands are being met and creative output is optimized.
• Writes clear and concise creative briefs, with actionable and specific communication strategies for brands.
• Analyzes and interprets data to identify and effectively communicate key insights and business opportunities that lead to actionable results—including user/channel research, media/creative learnings, etc.
• Develops new ideas to bring the right Customer Experience to life and express each Brand’s DNA.
• Develops recommendations and executes on Customer Experience elements: Shopper Experience, Product & Package Design, Digital/Online Experience.
• Leads Brand Strategy in alignment with category and brand objectives.
• Manages overarching strategy for multi-region NPD activation/launch initiatives, ensuring brand strategy consistency.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s degree, preference in marketing or communications
• 6+ years’ experience in a marketing or brand role
• Proficiency using PowerPoint and strong presentation skills
• Experince creating Brand Position & Fundamentals, & Global NPD launch initiatives.
• Strategic Planning for category and brand-specific objectives
• Brand Governance to ensure consistency and compliance for iconic brands
• Collaborate on Budget Allocation for Marketing across all key brands

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

The base pay range for this position in Maryland is $95,600 – $125,000 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site.

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#LI-Hybrid

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com.  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)