Lead Business Analyst (Marketing)

Requirements

• 5+ years of experience as a marketing or business analyst in a B2B/SAAS company, preferably with a focus on pipeline generation,
• Strong analytical skills with the ability to translate data into actionable insights,
• Highly independent and proactive—a self-starter who can take ownership of projects and work closely with senior leaders without direct daily supervision,
• Proficiency with SQL and data visualization tools (e.g., Tableau, Looker),
• Experience working with a sales-led growth (SLG) model

What the job involves

• We’re looking for a dedicated analytics expert to support the U.S. marketing leadership team, working directly with the CMO and SLG Manager,
• You will analyze marketing performance, identify opportunities to improve the funnel, and develop data-driven insights,
• In this role, you will be responsible for providing data support across various leadership cadences, including monthly marketing presentations, QBRs, revenue status meetings, and core leadership meetings,
• This person will also play a key role in crafting compelling data stories and building presentations that influence strategic decisions,
• Provide dedicated analytical support to the CMO and US-based marketing leadership,
• Analyze key marketing metrics to identify trends, opportunities, and areas for improvement in the pipeline generation funnel,
• Proactively seek out new opportunities to improve and optimize marketing processes and funnels,
• Build and maintain data-driven presentations for various leadership meetings, including monthly marketing presentations, QBRs, and revenue status meetings,
• Work collaboratively with the central analytics team in Israel to align on data sources and reporting standards