Digital Marketing Manager (Google or Adobe )

Role Summary

Henkel Consumer Brands North America is seeking an on-site Consultant (Manager level) in the Stamford CT area to support the Digital Marketing & Analytics team in evolving Digital Marketing, AI, Data Strategy & Analytics into a more future-ready, scalable MarTech capability. This role is designed to sit between senior strategy and day-to-day execution: enabling the Senior Manager to focus on enterprise priorities while the Consultant drives operationalization of the strategy while independently making informed data-driven decisions.

This person will play a critical role in helping the team move from reactive execution and operational churn toward future-forward implementations and standardized Digital Marketing, Analytics, and cross-functional operations. This person will need to identify cleaner and more efficient ways of working, while advancing proactive strategic and operational planning. The Consultant will work across Data Management, AI Strategy & Search, Digital Platforms & Services, Tracking/Measurement/Analysis, and Technical Planning & Oversight, while partnering closely with key Henkel stakeholders- Brand teams, DX, Legal, Privacy, Global Digital Innovation- and agency partners.

This is an ideal role for someone who is equally comfortable in program management, digital operations, MarTech coordination, analytics-minded problem solving, and cross-functional execution. The candidate must be a “self-starter/go-getter” who is able to work through challenges, think independently, and produce tangible systems, workflows, and governance needed to scale Digital Marketing across a complex brand portfolio.

Location / Work Model

• On-site role based in Stamford, CT working with Henkel’s standard Hybrid model

Required qualifications

• Bachelor's degree in marketing, Business, Analytics, Information Systems, eCommerce, or a related field
• Master’s Degree Preferred
• 4–6 years experience in two or more of the following areas:
• Digital marketing
• Marketing operations / MarTech
• Digital strategy creation and/or implementation
• AI / GenAI / GEO / AEO
• SEO / SEM / Retail search operations
• Website / platform operations
• Analytics / measurement operations
• Program or project management
• Information Technology / Information Architecture
• Technology Background: Experience working with or around some of the following tools. Key tools in bold:
• Google Manufacturer Center
• Adobe Experience Cloud
• Adobe Analytics
• Google Analytics 4
• SEMrush or similar SEO tools
• AEM / CMS platforms
• Jira / Azure DevOps / Asana / Monday / Smartsheet
• PIM / DAM / CRM / product feed ecosystems
• Experience in CPG, eCommerce, retail media, shopper marketing, or a multi-brand consumer business
• Experience with AI / GenAI / GEO / LLM-related workflows, especially within content, search, or digital marketing operations
• Experience working in complex cross-functional environments with multiple stakeholders, external agencies, and competing priorities.
• Strong experience in technical and digital project management, operational follow-through, and process standardization
• Familiarity with website operations, release management, QA/UAT, ticketing workflows, and vendor coordination
• Working knowledge of GA4, Adobe Analytics, Google Tag Manager, Search Console, SEO/GEO/AI tools, and KPI reporting
• Experience translating business needs into strategies, briefs, requirements, workflows, dashboards, trackers, and executive-ready summaries
• Strong communication skills with the ability to move between detail-heavy execution and leadership-level synthesis
• Strong attention to detail, organization, and comfort working in a role that requires both structure and adaptability
• Expected to work in close partnership with HCB North America marketing, ecommerce, brand teams, Global, and Agency partners while reporting to cross-functional stakeholders